Novelty: (derived from Latin word novus for "new") so as it is obvious from the name, it refers to uniqueness or something that is never been there before!
http://www.youtube.com/watch?v=YU47blakiiI
Innovation: its a different or unusual way of doing something
in another words its a change in the thought process for doing something, or the useful application of new inventions or discoveries "en.wikipedia.org"
the picture shows that when the lamp is connected the light comes out just in a different way
basically "innovation"
Invention: is to create something your thinking about! it could be a new composition, device, or process.
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